![]() ![]() I have some background working in partnership with PlaySports and I look forward to working with our team to further enhance our technology and trading capabilities to serve our existing and future customers."Īsher's background in the gaming industry is built on a lifelong passion for the race and sports betting business. "This is a unique moment in the North American gaming industry as sports betting is expanding rapidly and opportunities abound. "I'm really excited to join Enrico Drago and the IGT PlaySports team to help this business reach new heights for our customers and our shareholders," said Joe Asher, IGT President of Sports Betting. Asher joined William Hill when it acquired Brandywine Bookmaking, a company he created as a start-up in 2008. He held this position from 2012, when the business was created, until it was sold to Caesars Entertainment Inc. We expect continued growth in our PlaySports business, and Joe Asher's knowledge, experience, network and vision for sports betting are key ingredients to boosting our future success," said Enrico Drago, IGT CEO Digital & Betting.Īsher joins IGT having recently served as CEO of William Hill US. sportsbooks for 20 customers across 18 states. "The PlaySports sports betting solution is among the most widely used in the U.S., powering approximately 50 U.S.
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